Making the first move.

And it's a big one.

Can you design us a pop-up space for 6 weeks? No problem.

Can you do it in 4 weeks? Demanding but doable.

That was basically the long and the short of the brief for the

first pop-up for Isadore Apparel and also our response.

This was no bad thing though. The brand had never done

anything on this scale and so why try to create a detailed

brief when there are so many unknowns?

Pragmatism is a winner in situations like this. But obviously we need

at least a few more details and define the expectations.

After some meetings and couple of site visits, we agreed on the

fundamentals and set about bringing it to life.

The locations was set. Isadore grabbed the opportunity to rent a

space in Prague's well known Vnitroblok.

Taking over a space after premium sneaker retailer was not

an easy task. After all, sneakers are not cycling apparel.

We had to dig deep and think outside of the box.

The concept of the pop-up was fresh, on brand and served

the purpose to highlight the best in class quality of Isadore products.

The six week residence in Prague celebrated the very successful

collaboration between Isadore, Repete and local artist Emil Taschka.