10th Birthday:
Walking through a magazine…
Celebrating the anniversary in style.
For Isadore 10th Birthday party,
we came up with an idea for special curated
exhibition display supporting the long awaited
weekend of celebrations.
With limited space in the brands multifunctional HQ that serves
as an open office, coffee shop and retail space under one roof
we decided to take the guests on a journey through a brand
magazine issued earlier in 2023. Say what?…
That's right!
We took the concept of translating a magazine into
a real world experience, by creating pages that told
a part of the history of the brand.
Starting with the founders, Martin and Peter Velits
and their career as Pro cyclists at the highest level of the sport,
right through the evolution of the brand from side hustle
to industry leader, highlighting some of the best milestones.
What was executed provided a new appreciation
for the depth of history a brand accumulates over just 10 years
and also a refreshed excitement for the years to come.
Image courtesy of @metthouse_movie