Like any good relationship,
keeping things fresh takes effort.
After the success of premium cycling brand Isadore Apparel’s
first pop-up experience in Prague in 2022, we were asked
to repeat the magic the following year. Challenge accepted!
Having too much of a good thing and knowing when
to change up is a skill we have mastered.
First step we did in cooperation with Isadore on this project
was change the venue and create a totally different feeling
from the previous year.
Settling on a charming cold bare cellar in historical landmark
of Troja Brewery, right next to the famous Prague Zoo
and Troja Castle by the Vltava River bike path in Prague.
Maybe not your obvious choice for a pop-up location,
but for Isadore it was perfect.
Simplicity was the key to success.
We wanted the space to speak for itself
and let the brand stand out.
We transformed the space into a warm environment
with free hanging display rails, and some special installations
highlighting the brands sustainability efforts and
new collection releases.
To celebrate the recent rebranding and long lasting relationships,
throughout the 6 week residence, we supported Isadore to hold
events with many industry partners, including
Repete, BMC, Alba Optics and 3T.
Image courtesy of @inkieph