How do you elevate a steel bike

to super bike status?

You stick it in a box, cut some holes, let some LED lights sparkle on it

and watch people marvel.

We supported REPETE with strategy to launch their new

spaceship R3: New Reason through series of events in Autumn 2023.

Starting at Bespoked in Dresden, we took the bike to GiRodeo

in Girona afterwards and finished it off with the biggest event

at REPETE home ground in Prague at Ski & Bike Centrum Radotin.

The box started to hold it's mystery during the official

press conference for UCI Cyclo-Cross World Championships.

Set to attract SBCR customers attention for next two weeks,

culminating in an evening launch event for invited guests.

We designed and built a special presentation box,

where the bike was completely hidden from view,

except for a few small viewing holes.

Providing these restricted views of the bike in key locations gave

the bike a mysterious quality and highlighted the beautiful details.

The amount of engagement on REPETE's

social media on the back of both the inshore display

and launch event is evidence of the value offline activations

can play in increasing online engagement.